Est. 2016

Where Careers Hit Prime

Music & Entertainment Platform

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The Roster

Featured Artists

Talent selected for longevity. Artists built to be the Prime Example.

Don Baba Northside

Hip-Hop / Rap

Don Baba Northside

Rexdale raised. Remix Project alumni. Building his legacy one record at a time.

2 ReleasesView Profile
Corporate Spot

Hip-Hop / R&B / Alternative

Corporate Spot

Formerly Yung Spot. Founder of Prime Example Records. A decade-plus of documented work on both sides of the industry.

3 ReleasesView Profile
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Label Update

June 25, 2026 · 5 min read

The Don Baba Northside Review: A Body of Work Built to Last

A Rexdale native and Remix Project alumni, Don Baba Northside has been putting in documented work since before most Toronto independent artists had a release strategy.

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13Jun

Brand Relaunch: Prime Example Records

Toronto, OntarioSaturday, June 13, 2026

Don Baba Northside · Corporate Spot

Invite Only
04Jul

Prime Example Industry Mixer

Toronto, OntarioSaturday, July 4, 2026
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01Jul

Prime Example Lost Tapes Edition Vol. 1

Toronto, OntarioWednesday, July 1, 2026
Invite Only
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What We Do

Full-Spectrum Services

From day-to-day artist management to national booking, brand partnerships, and beyond. We build the platform that lets talent focus on the music.

Marketing and Campaign Services

  • —Test, Analyze, Scale campaign framework
  • —Platform growth across Spotify, YouTube, TikTok and Apple Music
  • —Social media content planning and direction
  • —Radio and playlist placement outreach

Event Production

  • —Concerts, showcases and industry mixers
  • —Full production from budget to day-of execution
  • —Headliner and talent coordination
  • —Ticketing and revenue management

Media and Editorial Content

  • —Artist press coverage and media outreach
  • —Editorial content for PrimeExample.ca
  • —Video production and content strategy
  • —Brand storytelling across all platforms

Publishing Support and Merchandise

  • —Royalty registration and tracking
  • —Music publishing guidance and rights support
  • —Merch design, production and fulfillment
  • —Revenue diversification for independent artists

Direct Artist Investment

  • —Structured revenue share model for select artists
  • —Campaign seed funding and resource allocation
  • —Full support behind your release
  • —Investment tied to documented results and growth
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