
Est. 2016 · Toronto, Ontario
Where Artists Become Legacies

Who We Are
Prime Example Records is a Toronto-based music and entertainment company built for the artists the industry has not found yet. We are not a traditional record label. We do not sign artists to take from them. We partner with artists to build with them, providing the foundation, the strategy, the network, and the execution that independent artists in Toronto and across Canada need but cannot access on their own.
Founded by CorporateSpot, a recording artist, published journalist, graduate-level researcher, policy analyst, artist manager, and event producer with over a decade of documented experience on both sides of the industry, Prime Example Records has been operating continuously since 2016. In 2026, the company entered its most ambitious chapter yet with a rebuilt digital platform, a formalized management program, a flagship annual conference, and a clear roadmap toward becoming the most trusted independent music platform in Canada.
Toronto produces world-class music talent. The problem has never been the talent. The problem is the gap between that talent and the industry. Drake, The Weeknd, Tory Lanez, and Kardinal Offishall have put Toronto on the global music map. But behind every artist that breaks through, there are hundreds who do not, not because they lack ability, but because they lack access to the right systems, strategy, and support. Prime Example Records exists to close that gap.
2016
Year Founded
10+
Artists Developed
10+
Projects
10
Years of Operation

Our Mission
To discover, develop, and support emerging music artists by providing them with the foundation, strategy, connections, and genuine human investment they need to build sustainable careers in the music industry, on their own terms.

Our Vision
To establish Prime Example Records as the most trusted independent music and entertainment platform in Canada, known for building real careers and real people, and to grow the Prime Example brand into a platform that shapes the future of Toronto's music scene on a global stage.

Our Values
Honesty
We tell artists the truth about where they are and what they need, even when it is uncomfortable. Trust is the foundation of every relationship we build.
Investment
We put real time, real energy, and real resources into the artists we work with. We do not take on clients we are not prepared to fight for.
Strategy
Everything we do is intentional. Every campaign, every move, every conversation is connected to a goal.
Integrity
We operate transparently in every financial, contractual, and creative arrangement. Artists always know where they stand.
Community
Toronto's music scene deserves a platform that celebrates its diversity and talent. We are building the foundation that preserves and amplifies that.

A Decade in the Making
In Da Making Vol. 1
CorporateSpot, formerly Yung Spot, releases In Da Making Vol. 1.
The Remix Project
Don Baba completes The Remix Project music programme.
Above Average Mixtape
CorporateSpot releases Above Average Mixtape, October 2012.
The Self-Determined Talent Showcase
York University, Stong College Dining Hall, March 22.
Prime Example Records Founded
Prime Example Records established and registered in Toronto.
Don Baba Joins Prime Example Records
Don Baba joins Prime Example Records.
Tink Pain and Pleasure Tour
Tink Pain and Pleasure Tour, Toronto stop.
Justine Skye Ultraviolet Tour
Justine Skye Ultraviolet Tour, Toronto stop.
Teni Live in Toronto
Teni Live in Toronto.
DJ Tunez Live in Toronto
DJ Tunez, Wizkid's official DJ, Live in Toronto.
DJ ECool Live in Toronto
DJ ECool, Davido's official DJ, Live in Toronto.
North Side Wave EP
Don Baba releases the North Side Wave EP.
In Da Makin Vol. 2
Corporate Spot releases In Da Makin Vol. 2.
Facts of Feelings Vol. 1 EP
Don Baba releases Facts of Feelings Vol. 1 EP.
ScribblesWho
Prime Example Records manages R&B artist ScribblesWho, executing international campaigns and securing radio placement in two US markets.
Brand Relaunch
Prime Example Records relaunches with renewed focus and expanded services.
Voices
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