Est. 2016 · Toronto, Ontario

Where Artists Become Legacies

Our Story

Who We Are

Prime Example Records is a Toronto-based music and entertainment company built for the artists the industry has not found yet. We are not a traditional record label. We do not sign artists to take from them. We partner with artists to build with them, providing the foundation, the strategy, the network, and the execution that independent artists in Toronto and across Canada need but cannot access on their own.

Founded by CorporateSpot, a recording artist, published journalist, graduate-level researcher, policy analyst, artist manager, and event producer with over a decade of documented experience on both sides of the industry, Prime Example Records has been operating continuously since 2016. In 2026, the company entered its most ambitious chapter yet with a rebuilt digital platform, a formalized management program, a flagship annual conference, and a clear roadmap toward becoming the most trusted independent music platform in Canada.

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Toronto produces world-class music talent. The problem has never been the talent. The problem is the gap between that talent and the industry. Drake, The Weeknd, Tory Lanez, and Kardinal Offishall have put Toronto on the global music map. But behind every artist that breaks through, there are hundreds who do not, not because they lack ability, but because they lack access to the right systems, strategy, and support. Prime Example Records exists to close that gap.

2016

Year Founded

10+

Artists Developed

10+

Projects

10

Years of Operation

Our Mission

To discover, develop, and support emerging music artists by providing them with the foundation, strategy, connections, and genuine human investment they need to build sustainable careers in the music industry, on their own terms.

Our Vision

To establish Prime Example Records as the most trusted independent music and entertainment platform in Canada, known for building real careers and real people, and to grow the Prime Example brand into a platform that shapes the future of Toronto's music scene on a global stage.
What We Stand For

Our Values

Honesty

We tell artists the truth about where they are and what they need, even when it is uncomfortable. Trust is the foundation of every relationship we build.

Investment

We put real time, real energy, and real resources into the artists we work with. We do not take on clients we are not prepared to fight for.

Strategy

Everything we do is intentional. Every campaign, every move, every conversation is connected to a goal.

Integrity

We operate transparently in every financial, contractual, and creative arrangement. Artists always know where they stand.

Community

Toronto's music scene deserves a platform that celebrates its diversity and talent. We are building the foundation that preserves and amplifies that.

Our History

A Decade in the Making

2008

In Da Making Vol. 1

CorporateSpot, formerly Yung Spot, releases In Da Making Vol. 1.

2011

The Remix Project

Don Baba completes The Remix Project music programme.

2012

Above Average Mixtape

CorporateSpot releases Above Average Mixtape, October 2012.

2013

The Self-Determined Talent Showcase

York University, Stong College Dining Hall, March 22.

2016

Prime Example Records Founded

Prime Example Records established and registered in Toronto.

2018

Don Baba Joins Prime Example Records

Don Baba joins Prime Example Records.

2018

Tink Pain and Pleasure Tour

Tink Pain and Pleasure Tour, Toronto stop.

2018

Justine Skye Ultraviolet Tour

Justine Skye Ultraviolet Tour, Toronto stop.

2019

Teni Live in Toronto

Teni Live in Toronto.

2019

DJ Tunez Live in Toronto

DJ Tunez, Wizkid's official DJ, Live in Toronto.

2019

DJ ECool Live in Toronto

DJ ECool, Davido's official DJ, Live in Toronto.

2020

North Side Wave EP

Don Baba releases the North Side Wave EP.

2021

In Da Makin Vol. 2

Corporate Spot releases In Da Makin Vol. 2.

2021

Facts of Feelings Vol. 1 EP

Don Baba releases Facts of Feelings Vol. 1 EP.

21-23

ScribblesWho

Prime Example Records manages R&B artist ScribblesWho, executing international campaigns and securing radio placement in two US markets.

2026

Brand Relaunch

Prime Example Records relaunches with renewed focus and expanded services.

Voices

What People Are Saying

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Work With Us

Whether you are an artist looking for management or a brand seeking a partnership, let's talk.

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Do You Wanna

Corporate Spot