Where We Started: The Prime Example Records Origin Story

Prime Example Records Inc. did not start with a business plan. It started with a problem Corporate Spot had been living inside for years.

Growing up in Toronto and coming up as a recording artist under the name Yung Spot, Corporate Spot saw firsthand what happened to talented artists without a foundation behind them. They made good music. They performed at real shows. They built real audiences. And then they disappeared, not because the talent ran out but because the system around them was not built to hold them up.

In 2015, while completing his Master of Arts in Public Policy and Administration at Toronto Metropolitan University, Corporate Spot wrote his Major Research Paper on exactly this problem. The paper examined the structural funding gap for independent Canadian artists, analyzed FACTOR and the Canada Music Fund, and recommended a public-private partnership model for artist development support across Ontario. He was not just observing the problem from the outside. He had lived it as an artist, studied it as a policy researcher, and was already building the answer.

Prime Example Records was established in 2016. In the early years Corporate Spot managed Toronto Hip-Hop artist Don Baba, a Remix Project alumni, through two EPs, over 40 songs, and 13 music videos. He subsequently managed R&B artist ScribblesWho, traveling to Atlanta to represent her at the A3C Hip-Hop Conference as a VIP delegate, securing radio placement on two US market stations, and contributing to a campaign that generated over 871,000 Spotify streams, 10,009 followers, and 1.3 million YouTube views across 10 countries.

On the event production side, Corporate Spot produced concerts headlined by Tink from EMPIRE Records and Justine Skye from Warner Records, and organized showcases featuring Teni, DJ Tunez, and DJ ECool.

In 2026, Prime Example Records entered its most ambitious chapter yet with a rebuilt digital platform, a formalized management program, a flagship annual conference, and a clear roadmap toward becoming the most trusted independent music platform in Canada.

The gap that Corporate Spot wrote about in 2015 still exists. Prime Example Records is the answer he built.